Our founders

Meet the Sport 21 founders, consultants and partners who mobilise their efforts together to make win-win deals and situations and platforms of success for drivers, teams and the industry overall. The Sport 21 founders and team overall look at these opportunities as the natural order of things when the right talent and teams are connected in the right way. See the key players in this process below.


  1. JM Littman

    Starting his career in racing at the age of 30 has not stopped JM Littman from excelling in the world of motorsport. If anything, it has turbocharged him to reach for bigger and better things at blistering speed – backed by hard work, determination and a burning passion for the world of racing and motorsport that simply can’t be denied. In many ways, Sport 21 is the culmination of this passion, combining his skills and sensibilities in a way that benefits drivers, teams and the industry overall.

  2. Manfredi Ravetto

    Manfredi Ravetto is a name linked to sporting excellence in the best possible way. Born in Palermo, Sicily in 1975; he is the heir to a racing dynasty which has been active since motorsport itself has existed. As such, he has first-hand experience in all areas of motorsport – being a racer himself, head of finance and marketing for Force India F1 Team, Jordan GP, Midland MF1 and Spyker F1 at different periods of time and he is also the only motorsport executive in history to have been team-principal in Formula 1 as well in DTM and WEC-LMP1.


  3. Sami Moutran

    Sami was the founder and team principle of Duel Racing, a UAE based endurance racing team.  Within 7 years he had taken a small amateur club racing team to Double 24h Series champions.  Over the course of the two championship years they achieved 9 out of 9 podiums, and this was down to driving perfect preparation and building the right team structure. Sami spent many years running a global marketing communications agency out of the UAE and is currently consulting for client across multiple sectors with their business strategy and marketing capabilities