Sport 21 Announces Partnership with Rick Parfitt

Sport 21 are very pleased to announce a new partnership with Rick Parfitt for his 2021 British Touring Car Championship debut season.

The exposure provided by the BTCC via its free-to-air ITV coverage (as well as its huge online following across social media) is second to none. The Sport21 partnership will promote us not only to a wider audience and the established racing community; but also bring us to the attention of the up and coming karters. We are the ideal partner to provide support and consultation to any driver and team looking to maximise their opportunities. Learn more about what we can do for you here.

The networking opportunities afforded to Sport21, thanks to Rick, will be invaluable and it will allow us to build strong cross relations with fellow sponsors and open the door to new prospects.

rick parfitt

“I’m under no illusions about how tough the BTCC is going to be, but I’m more than ready for the challenge that lies ahead. In EXCELR8 Trade Price Cars, I have a good team around me and in Tom Ingram in particular, I have a team-mate who I can learn a massive amount from. There is no point entering a series like this thinking it will be for single year, so I want to learn as much as I can this season with an eye on then pushing for the Jack Sears Trophy in 2022. Having not raced a car since 2019, I want to go out there and have fun this year – and try to kick some ass along the way!”

rick parfitt

The 2021 BTCC season kicks off this weekend at the UKs fastest circuit (Thruxton) and coverage is available on the free to air ITV channel and their online streams:

QUALIFYING: Saturday 16:45
Live stream:

RACES: Sunday 11:40, 14:35 & 17:20

ITV4 & ITV4 HD 10:50 – 18:15
ITV4+1 11:50 – 19:15

Timing screens:

BTCC 2021 Season
Round 1:  8-9 May Thruxton
Round 2: 12-13 June Snetterton
Round 3: 26-27 June Brands Hatch
Round 4: 31 Jul -1 August Oulton Park
Round 5: 14-15 August Knockhill
Round 6: 28-29 August Thruxton
Round 7: 18-19 September Croft
Round 8: 25-26 September Silverstone
Round 9:  9-10 October Donington Park
Round 10: 23-24 October Brands Hatch